[{"data":1,"prerenderedAt":328},["ShallowReactive",2],{"post-how-to-write-survey-questions-people-actually-want-to-answer-en":3,"related-posts-how-to-write-survey-questions-people-actually-want-to-answer-en":289,"related-categories-how-to-write-survey-questions-people-actually-want-to-answer-en":310},{"id":4,"title":5,"author":6,"authorImageUrl":7,"authorUrl":8,"body":9,"categorySlug":254,"categoryText":255,"dateModified":256,"datePublished":257,"description":258,"extension":259,"faqs":260,"image":279,"imageAnimated":280,"language":281,"meta":282,"navigation":283,"path":284,"seo":285,"sitemap":286,"stem":287,"__hash__":288},"blog\u002Fblog\u002Fhow-to-write-survey-questions-people-actually-want-to-answer.md","How to Write Survey Questions People Actually Want to Answer","Bruma","\u002Fimages\u002Fauthors\u002Fbruma.jpg","https:\u002F\u002Fx.com\u002Fbrumaombra",{"type":10,"value":11,"toc":226},"minimark",[12,17,21,25,28,37,41,44,48,51,55,58,62,66,69,73,76,80,83,86,90,93,103,107,110,114,117,121,124,128,131,135,138,142,145,149,152,156,159,163,166,170,173,177,180,187,191,194,197,201,204,208,211,215,219,223],[13,14,16],"h2",{"id":15},"introduction","Introduction",[18,19,20],"p",{},"Surveys are a fantastic tool for collecting valuable insights, but only if people are willing to answer your questions. Let’s be honest: we’ve all opened a survey link and clicked away in less than 10 seconds because the questions were confusing, boring, or simply irrelevant. If you want to avoid that happening to your survey, this guide is for you.",[13,22,24],{"id":23},"why-writing-great-survey-questions-matters","Why Writing Great Survey Questions Matters",[18,26,27],{},"Poorly written survey questions can lead to bad data, low response rates, and wasted time. On the other hand, well-crafted questions can unlock meaningful insights and build positive rapport with your audience.",[18,29,30,31,36],{},"For more on survey psychology and reducing bias, check out ",[32,33,35],"nuxt-link-locale",{"to":34},"\u002Fblog\u002Fonline-survey-psychology-how-to-reduce-bias-and-get-honest-responses","Online Survey Psychology: How to Reduce Bias and Get Honest Responses",".",[13,38,40],{"id":39},"know-your-survey-goals-first","Know Your Survey Goals First",[18,42,43],{},"Before you even draft your first question, you need to clarify your survey’s purpose.",[45,46],"blog-list",{":items":47},"[\"Are you looking for customer feedback?\",\"Are you doing market research?\",\"Is this for internal employee engagement?\"]",[18,49,50],{},"Understanding your goal will help tailor the tone, length, and type of questions you should ask.",[13,52,54],{"id":53},"keep-it-short-and-simple","Keep It Short and Simple",[18,56,57],{},"Nobody wants to read paragraphs just to answer one question. Make each survey question clear, concise, and jargon-free.",[59,60],"blog-table",{":data":61},"[[\"Bad Example\",\"Good Example\",\"Why it Works\"],[\"Can you elaborate on your opinion regarding our overall customer experience across various touchpoints?\",\"How satisfied are you with our customer experience?\",\"Short and to the point\"],[\"What is your level of agreement with the following statement: Our company effectively implements cross-functional collaboration initiatives?\",\"Does our company collaborate well across teams?\",\"Simplifies complex language\"]]",[13,63,65],{"id":64},"make-each-question-relevant","Make Each Question Relevant",[18,67,68],{},"Every question should feel necessary and relevant. Don’t add filler questions just to bulk up your survey.",[13,70,72],{"id":71},"use-engaging-and-conversational-language","Use Engaging and Conversational Language",[18,74,75],{},"Ditch the robotic tone! A human-friendly style makes your survey feel less like a chore.",[13,77,79],{"id":78},"provide-balanced-answer-choices","Provide Balanced Answer Choices",[18,81,82],{},"Avoid leading respondents in one direction. Your options should cover a range of possible opinions.",[45,84],{":items":85},"[\"Strongly Agree\",\"Agree\",\"Neutral\",\"Disagree\",\"Strongly Disagree\"]",[13,87,89],{"id":88},"avoid-double-barreled-questions","Avoid Double-Barreled Questions",[18,91,92],{},"Double-barreled questions ask about two things at once. This confuses respondents and leads to messy data.",[18,94,95,99,102],{},[96,97,98],"strong",{},"Example of what to avoid:",[100,101],"br",{},"\n\"How satisfied are you with our customer support and product quality?\"",[13,104,106],{"id":105},"use-neutral-language-to-avoid-bias","Use Neutral Language to Avoid Bias",[18,108,109],{},"Stay away from emotionally charged words that can skew answers. Aim for neutrality.",[13,111,113],{"id":112},"randomize-multiple-choice-options","Randomize Multiple Choice Options",[18,115,116],{},"To reduce order bias, randomize answer choices where appropriate.",[13,118,120],{"id":119},"allow-for-other-or-prefer-not-to-answer","Allow for \"Other\" or \"Prefer Not to Answer\"",[18,122,123],{},"Sometimes your listed options don’t cover everyone’s situation. Give respondents a respectful out.",[13,125,127],{"id":126},"test-your-survey-before-launch","Test Your Survey Before Launch",[18,129,130],{},"Run a pilot with a small group to catch confusing wording, awkward flow, or technical glitches.",[13,132,134],{"id":133},"include-progress-indicators","Include Progress Indicators",[18,136,137],{},"People like to know how far along they are in a survey. A simple progress bar can reduce drop-off rates.",[13,139,141],{"id":140},"use-conditional-logic","Use Conditional Logic",[18,143,144],{},"Only show questions that apply to the respondent based on previous answers. This keeps the survey relevant and streamlined.",[13,146,148],{"id":147},"limit-the-number-of-open-ended-questions","Limit the Number of Open-Ended Questions",[18,150,151],{},"While open-ended questions provide rich data, too many can frustrate respondents. Use them sparingly.",[13,153,155],{"id":154},"optimize-for-mobile-users","Optimize for Mobile Users",[18,157,158],{},"A large chunk of users will complete your survey on mobile devices. Make sure your design and formatting work well on small screens.",[13,160,162],{"id":161},"timing-matters","Timing Matters",[18,164,165],{},"Avoid sending surveys during busy times like Monday mornings or Friday evenings. Midweek and midday often get better response rates.",[13,167,169],{"id":168},"personalize-when-possible","Personalize When Possible",[18,171,172],{},"Using the respondent’s name or referencing past interactions (if available) can increase engagement.",[13,174,176],{"id":175},"keep-the-survey-short","Keep the Survey Short",[18,178,179],{},"A good rule of thumb: surveys should take less than 5 minutes to complete unless absolutely necessary.",[18,181,182,183,36],{},"If you're curious about how survey length affects data quality and response rates, read ",[32,184,186],{"to":185},"\u002Fblog\u002Fshort-vs-long-online-surveys-which-one-gets-better-data","Short vs. Long Online Surveys: Which One Gets Better Data?",[13,188,190],{"id":189},"provide-an-incentive-optional","Provide an Incentive (Optional)",[18,192,193],{},"Sometimes a small reward can dramatically boost response rates.",[45,195],{":items":196},"[\"Gift cards\",\"Discount codes\",\"Entry into a prize draw\"]",[13,198,200],{"id":199},"thank-your-respondents","Thank Your Respondents",[18,202,203],{},"Always end your survey with a simple thank-you message. Let them know their feedback is valued.",[13,205,207],{"id":206},"analyze-and-act-on-feedback","Analyze and Act on Feedback",[18,209,210],{},"Once your survey is complete, analyze the data and take action. Closing the feedback loop shows respondents that their input matters.",[13,212,214],{"id":213},"common-mistakes-to-avoid-when-writing-survey-questions","Common Mistakes to Avoid When Writing Survey Questions",[45,216],{":items":217,"variant":218},"[\"Using jargon or technical terms\",\"Asking overly complex questions\",\"Forgetting to randomize answer options\",\"Not offering a “Not Applicable” choice\"]","cross",[13,220,222],{"id":221},"conclusion","Conclusion",[18,224,225],{},"Writing survey questions people actually want to answer is both an art and a science. By following the tips outlined here (keeping your language simple, your questions relevant, and your tone human) you’ll greatly improve both your response rates and the quality of your data.",{"title":227,"searchDepth":228,"depth":228,"links":229},"",2,[230,231,232,233,234,235,236,237,238,239,240,241,242,243,244,245,246,247,248,249,250,251,252,253],{"id":15,"depth":228,"text":16},{"id":23,"depth":228,"text":24},{"id":39,"depth":228,"text":40},{"id":53,"depth":228,"text":54},{"id":64,"depth":228,"text":65},{"id":71,"depth":228,"text":72},{"id":78,"depth":228,"text":79},{"id":88,"depth":228,"text":89},{"id":105,"depth":228,"text":106},{"id":112,"depth":228,"text":113},{"id":119,"depth":228,"text":120},{"id":126,"depth":228,"text":127},{"id":133,"depth":228,"text":134},{"id":140,"depth":228,"text":141},{"id":147,"depth":228,"text":148},{"id":154,"depth":228,"text":155},{"id":161,"depth":228,"text":162},{"id":168,"depth":228,"text":169},{"id":175,"depth":228,"text":176},{"id":189,"depth":228,"text":190},{"id":199,"depth":228,"text":200},{"id":206,"depth":228,"text":207},{"id":213,"depth":228,"text":214},{"id":221,"depth":228,"text":222},"design","Design","2025-08-14T00:00:00Z","2025-07-15T00:00:00Z","Discover practical techniques on how to write survey questions that boost engagement, deliver quality data, and make respondents actually want to answer.","md",[261,264,267,270,273,276],{"question":262,"answer":263},"Why do people ignore surveys?","Most people skip surveys because they’re too long, confusing, or irrelevant.",{"question":265,"answer":266},"How long should a survey be?","Ideally, your survey should take no more than 5 minutes to complete.",{"question":268,"answer":269},"What is a double-barreled question?","A double-barreled question asks about two things at once, making it hard to answer accurately.",{"question":271,"answer":272},"Should I offer incentives for survey completion?","Offering small incentives can boost response rates, but they aren’t always necessary.",{"question":274,"answer":275},"How can I avoid survey bias?","Use neutral language, randomize answer options, and avoid leading questions.",{"question":277,"answer":278},"Can mobile users easily complete my survey?","Make sure your survey is mobile-responsive, with simple formatting and large tap targets.","\u002Fimages\u002Fblog\u002Fhow-to-write-survey-questions-people-actually-want-to-answer.png",null,"en",{},true,"\u002Fblog\u002Fhow-to-write-survey-questions-people-actually-want-to-answer",{"title":5,"description":258},{"loc":284},"blog\u002Fhow-to-write-survey-questions-people-actually-want-to-answer","UiU9MThiwYLZdLbxjjV8uEtcYybj0gV7M6rzNq076gg",[290,293,299,305],{"title":186,"description":291,"image":292,"categoryText":255,"path":185},"Explore the pros and cons of short vs. long online surveys to determine which format yields better data quality, response rates, and insights.","\u002Fimages\u002Fblog\u002Fshort-vs-long-online-surveys.png",{"title":294,"description":295,"image":296,"categoryText":297,"path":298},"10 Creative Ways to Use Online Surveys Beyond Customer Feedback","Explore innovative and strategic ways to use online surveys beyond customer feedback to drive growth, insight, and innovation.","\u002Fimages\u002Fblog\u002Fcreative-ways-to-use-online-surveys.png","Applications","\u002Fblog\u002Fcreative-ways-to-use-online-surveys-beyond-customer-feedback",{"title":300,"description":301,"image":302,"categoryText":303,"path":304},"How to Boost Your Survey Response Rate: 7 Proven Tips","Learn how to boost your survey response rate with 7 proven tips that drive higher engagement and better feedback.","\u002Fimages\u002Fblog\u002Fhow-to-boost-your-survey-response-rate.png","Analytics","\u002Fblog\u002Fhow-to-boost-your-survey-response-rate-7-proven-tips",{"title":306,"description":307,"image":308,"categoryText":255,"path":309},"10 Survey Question Mistakes That Are Ruining Your Response Rate","Discover 10 survey question mistakes that are ruining your response rate and how to fix them for better engagement and accurate feedback.","\u002Fimages\u002Fblog\u002Fsurvey-question-mistakes-that-are-ruining-your-response-rate.png","\u002Fblog\u002Fsurvey-question-mistakes-that-are-ruining-your-response-rate",[311,315,319,324],{"name":312,"slug":313,"count":228,"image":314},"Survey Basics","survey-basics","\u002Fimages\u002Fblog\u002Fhow-to-create-an-online-survey.png",{"name":316,"slug":317,"count":228,"image":318},"Distribution","distribution","\u002Fimages\u002Fblog\u002Femail-sms-or-in-app-best-channels-for-sending-your-surveys.png",{"name":320,"slug":321,"count":322,"image":323},"Psychology","psychology",4,"\u002Fimages\u002Fblog\u002Fanonymous-vs-identifiable-surveys.png",{"name":325,"slug":326,"count":228,"image":327},"Timing","timing","\u002Fimages\u002Fblog\u002Fbest-days-and-times-to-send-online-surveys.png",1791973887148]