[{"data":1,"prerenderedAt":513},["ShallowReactive",2],{"post-how-to-create-an-online-survey-en":3,"related-posts-how-to-create-an-online-survey-en":471,"related-categories-how-to-create-an-online-survey-en":495},{"id":4,"title":5,"author":6,"authorImageUrl":7,"authorUrl":8,"body":9,"categorySlug":436,"categoryText":437,"dateModified":438,"datePublished":439,"description":440,"extension":441,"faqs":442,"image":461,"imageAnimated":462,"language":463,"meta":464,"navigation":465,"path":466,"seo":467,"sitemap":468,"stem":469,"__hash__":470},"blog\u002Fblog\u002Fhow-to-create-an-online-survey.md","How To Create An Online Survey: 7 Proven Steps for Success","Bruma","\u002Fimages\u002Fauthors\u002Fbruma.jpg","https:\u002F\u002Fx.com\u002Fbrumaombra",{"type":10,"value":11,"toc":377},"minimark",[12,17,22,26,30,33,37,41,44,48,51,55,58,62,65,69,73,81,85,88,92,95,98,102,105,108,111,115,119,122,126,129,132,136,139,143,146,150,153,157,161,164,168,172,175,179,182,186,189,193,196,200,211,215,219,222,231,234,238,241,245,248,252,259,263,267,270,274,277,281,284,288,291,295,299,302,309,312,316,327,331,334,338,342,345,348,352,359,363,367],[13,14,16],"h2",{"id":15},"introduction","Introduction",[18,19,21],"h3",{"id":20},"how-to-create-an-online-survey","How To Create An Online Survey",[23,24,25],"p",{},"Creating an online survey sounds easy, right? Click, type, send! But hold on a second, if you want meaningful feedback that leads to actionable results, there’s a bit more to it. Online surveys are a powerful tool for gathering insights, improving services, and making data-driven decisions. Whether you're a small business owner, educator, marketer, or researcher, knowing how to create an online survey can transform your outreach efforts.",[18,27,29],{"id":28},"the-rising-importance-of-online-surveys","The Rising Importance of Online Surveys",[23,31,32],{},"In today’s digital age, surveys have become more than just questionnaires, they're conversation starters. They help organizations listen to their audience, fine-tune their strategies, and build stronger relationships. Moreover, with so many free and affordable survey tools available, creating one has never been easier.",[13,34,36],{"id":35},"understanding-online-surveys","Understanding Online Surveys",[18,38,40],{"id":39},"what-is-an-online-survey","What Is an Online Survey?",[23,42,43],{},"An online survey is a digital method of collecting data from respondents over the internet. Typically, it consists of a series of questions designed to gather specific information about opinions, behaviors, or experiences.",[18,45,47],{"id":46},"benefits-of-using-online-surveys","Benefits of Using Online Surveys",[23,49,50],{},"The perks of online surveys are endless. They are cost-effective, scalable, and fast to deploy. Plus, responses can be collected and analyzed in real-time, offering immediate insights into customer satisfaction, employee engagement, or market trends.",[18,52,54],{"id":53},"when-should-you-use-an-online-survey","When Should You Use an Online Survey?",[23,56,57],{},"Online surveys are perfect for various situations, including:",[59,60],"blog-list",{":items":61},"[\"Customer feedback\",\"Employee satisfaction\",\"Market research\",\"Event planning\",\"Academic research\"]",[23,63,64],{},"If you need quick, honest, and measurable feedback, an online survey should be your go-to tool.",[13,66,68],{"id":67},"planning-your-survey","Planning Your Survey",[18,70,72],{"id":71},"defining-your-survey-objectives","Defining Your Survey Objectives",[23,74,75,76,80],{},"Before jumping into survey creation, ask yourself: ",[77,78,79],"strong",{},"What do I want to learn?"," Clear objectives help shape your questions and determine the best analysis methods.",[18,82,84],{"id":83},"identifying-your-target-audience","Identifying Your Target Audience",[23,86,87],{},"Your audience matters. Are you surveying customers, employees, students, or website visitors? Tailoring your language and questions to fit your audience will improve your response rate and data quality.",[18,89,91],{"id":90},"selecting-the-right-survey-type","Selecting the Right Survey Type",[23,93,94],{},"Different objectives require different survey types:",[59,96],{":items":97},"[\"Customer Satisfaction Surveys\",\"Net Promoter Score (NPS) Surveys\",\"Market Research Surveys\",\"Feedback Forms\",\"Event Evaluation Surveys\"]",[18,99,101],{"id":100},"choosing-the-best-distribution-method","Choosing the Best Distribution Method",[23,103,104],{},"You can distribute your online survey via:",[59,106],{":items":107},"[\"Email\",\"Social media\",\"Website popups\",\"Embedded forms\",\"QR codes\"]",[23,109,110],{},"Choosing the right channel ensures your survey reaches the right people.",[13,112,114],{"id":113},"designing-your-survey","Designing Your Survey",[18,116,118],{"id":117},"how-to-structure-your-survey-questions","How To Structure Your Survey Questions",[23,120,121],{},"Start with easy, engaging questions before diving into more complex topics. Always group related questions together to maintain flow and coherence.",[18,123,125],{"id":124},"types-of-questions-to-include","Types of Questions to Include",[59,127],{":items":128},"[\"Multiple-choice\",\"Likert scale\",\"Open-ended text\",\"Rating scales\",\"Yes\u002FNo\"]",[23,130,131],{},"The question format should align with your survey objectives.",[18,133,135],{"id":134},"using-skip-logic-and-branching","Using Skip Logic and Branching",[23,137,138],{},"Skip logic lets respondents skip irrelevant sections based on their answers. This creates a more personalized experience and reduces survey fatigue.",[18,140,142],{"id":141},"making-your-survey-mobile-friendly","Making Your Survey Mobile-Friendly",[23,144,145],{},"More than half of survey respondents complete surveys on mobile devices. Ensure your survey platform supports responsive design and quick load times.",[18,147,149],{"id":148},"keeping-the-survey-short-and-focused","Keeping the Survey Short and Focused",[23,151,152],{},"Lengthy surveys turn people off. Aim for 5-10 minutes max. Shorter surveys improve completion rates.",[13,154,156],{"id":155},"using-online-survey-tools","Using Online Survey Tools",[18,158,160],{"id":159},"best-free-and-paid-online-survey-tools","Best Free and Paid Online Survey Tools",[23,162,163],{},"Let's explore some popular tools:",[165,166],"blog-table",{":data":167},"[[\"Tool\",\"Strengths\",\"Weaknesses\"],[\"Google Forms\",\"Free, Easy, Integrates with Google Sheets\",\"Lacks advanced logic\"],[\"SurveyMonkey\",\"Rich features, Analytics\",\"Expensive for full features\"],[\"Typeform\",\"Visually appealing, Good UX\",\"Limited free plan\"],[\"Microsoft Forms\",\"Great for Office users\",\"Fewer customization options\"],[\"Bruma Surveys\",\"Affordable, Simple UI, Generous Free Tier\",\"Newer platform (but improving fast)\"]]",[18,169,171],{"id":170},"google-forms-quick-and-easy-surveys","Google Forms: Quick and Easy Surveys",[23,173,174],{},"Google Forms offers a straightforward way to build surveys at no cost. However, it falls short when you need advanced skip logic or branded customization.",[18,176,178],{"id":177},"surveymonkey-versatile-but-pricey","SurveyMonkey: Versatile but Pricey",[23,180,181],{},"SurveyMonkey is packed with features but gets expensive quickly. Most advanced options require a premium subscription.",[18,183,185],{"id":184},"typeform-beautiful-but-limited-free-plan","Typeform: Beautiful but Limited Free Plan",[23,187,188],{},"If you want gorgeous surveys with a conversational feel, Typeform is a strong contender. Just be prepared for strict limits on free users.",[18,190,192],{"id":191},"microsoft-forms-simple-integration-with-microsoft-ecosystem","Microsoft Forms: Simple Integration with Microsoft Ecosystem",[23,194,195],{},"Microsoft Forms is ideal for schools and businesses using Office 365. However, design customization is minimal.",[18,197,199],{"id":198},"bruma-surveys-affordable-and-user-friendly-option","Bruma Surveys: Affordable and User-Friendly Option",[23,201,202,203,206,207,210],{},"Here’s where Bruma Surveys shines! With a feature-rich ",[77,204,205],{},"Free Tier"," and a ",[77,208,209],{},"Premium Plan at just €9.99\u002Fmonth",", Bruma offers embeddability, AI-powered features, and detailed analytics without breaking the bank.",[13,212,214],{"id":213},"maximizing-engagement","Maximizing Engagement",[18,216,218],{"id":217},"tips-to-increase-survey-response-rates","Tips to Increase Survey Response Rates",[23,220,221],{},"Here’s how to boost participation:",[23,223,224,225,230],{},"For more strategies on timing your survey for maximum engagement, see ",[226,227,229],"nuxt-link-locale",{"to":228},"\u002Fblog\u002Fbest-time-to-send-a-survey","The Art of Timing: When’s the Best Time to Send a Survey?",".",[59,232],{":items":233},"[\"Keep it short and sweet\",\"Use engaging language\",\"Offer incentives (like discounts or gift cards)\",\"Clearly explain how their feedback will help\",\"Send reminders\"]",[18,235,237],{"id":236},"the-power-of-incentives","The Power of Incentives",[23,239,240],{},"Offering something small like a coupon or entry into a prize draw can double your response rate. People love rewards, even small ones!",[18,242,244],{"id":243},"best-days-and-times-to-send-surveys","Best Days and Times to Send Surveys",[23,246,247],{},"Studies show that Tuesday and Thursday mornings yield the highest response rates. Avoid weekends when engagement tends to dip.",[18,249,251],{"id":250},"crafting-an-effective-invitation-email","Crafting an Effective Invitation Email",[23,253,254,255,258],{},"Subject lines matter! Use something like: \"",[77,256,257],{},"We’d love your opinion! Quick 2-minute survey inside",".\" Keep the body short and highlight the benefit of participating.",[13,260,262],{"id":261},"analyzing-and-acting-on-survey-results","Analyzing and Acting on Survey Results",[18,264,266],{"id":265},"how-to-interpret-survey-data","How To Interpret Survey Data",[23,268,269],{},"Once responses roll in, look for trends and patterns. Use charts and graphs to visualize your data. Bruma Surveys offers great analytics and chart features to help you understand your results.",[18,271,273],{"id":272},"exporting-results-for-deeper-analysis","Exporting Results for Deeper Analysis",[23,275,276],{},"Download your data in Excel or CSV formats for more detailed analysis using tools like Excel, Google Sheets, or even Tableau.",[18,278,280],{"id":279},"turning-insights-into-action","Turning Insights Into Action",[23,282,283],{},"Act on what you learn! Whether it’s improving customer service or adjusting your product roadmap, make sure to implement changes based on feedback.",[18,285,287],{"id":286},"sharing-results-with-your-audience","Sharing Results with Your Audience",[23,289,290],{},"Close the feedback loop. Let respondents know how their input helped shape decisions. This builds trust and encourages future participation.",[13,292,294],{"id":293},"common-mistakes-to-avoid","Common Mistakes To Avoid",[18,296,298],{"id":297},"top-survey-design-mistakes","Top Survey Design Mistakes",[23,300,301],{},"Watch out for these pitfalls:",[23,303,304,305,230],{},"If you want to avoid common mistakes that can ruin your response rate, check out ",[226,306,308],{"to":307},"\u002Fblog\u002Fsurvey-question-mistakes-that-are-ruining-your-response-rate","10 Survey Question Mistakes That Are Ruining Your Response Rate",[59,310],{":items":311},"[\"Leading questions\",\"Too many open-ended questions\",\"Ambiguous language\",\"Forgetting mobile users\"]",[18,313,315],{"id":314},"pitfalls-in-question-wording","Pitfalls in Question Wording",[23,317,318,319,322,323,326],{},"Always aim for neutral language. For example, don’t ask: \"",[77,320,321],{},"Don’t you love our new website?","\" Instead, ask: \"",[77,324,325],{},"How would you rate our new website?","\"",[18,328,330],{"id":329},"ignoring-mobile-optimization","Ignoring Mobile Optimization",[23,332,333],{},"Surveys that don’t load well on mobile devices risk high drop-off rates. Always test your survey on multiple devices before launching.",[13,335,337],{"id":336},"final-recommendations","Final Recommendations",[18,339,341],{"id":340},"why-bruma-surveys-is-a-smart-choice","Why Bruma Surveys Is a Smart Choice",[23,343,344],{},"After reviewing multiple tools, Bruma Surveys stands out for its:",[59,346],{":items":347},"[\"Generous free tier (no credit card required)\",\"Affordable Pro Plan (€9.99\u002Fmonth)\",\"Mobile responsiveness\",\"Advanced AI-powered features\"]",[18,349,351],{"id":350},"brumas-free-tier-and-affordable-premium-plan","Bruma’s Free Tier and Affordable Premium Plan",[23,353,354,355,358],{},"Whether you’re a startup, freelancer, teacher, or small business owner, ",[77,356,357],{},"Bruma Surveys"," gives you professional survey features at a fraction of the cost of competitors.",[13,360,362],{"id":361},"conclusion","Conclusion",[18,364,366],{"id":365},"unlock-the-power-of-online-surveys-with-bruma-surveys","Unlock the Power of Online Surveys with Bruma Surveys",[23,368,369,370,373,374,376],{},"In summary, learning ",[77,371,372],{},"how to create an online survey"," can drastically improve how you collect and act on feedback. While several tools offer great features, ",[77,375,357],{}," delivers the perfect balance between affordability and usability. Start with their free tier and upgrade only if you need to.",{"title":378,"searchDepth":379,"depth":379,"links":380},"",2,[381,386,391,397,404,412,418,424,429,433],{"id":15,"depth":379,"text":16,"children":382},[383,385],{"id":20,"depth":384,"text":21},3,{"id":28,"depth":384,"text":29},{"id":35,"depth":379,"text":36,"children":387},[388,389,390],{"id":39,"depth":384,"text":40},{"id":46,"depth":384,"text":47},{"id":53,"depth":384,"text":54},{"id":67,"depth":379,"text":68,"children":392},[393,394,395,396],{"id":71,"depth":384,"text":72},{"id":83,"depth":384,"text":84},{"id":90,"depth":384,"text":91},{"id":100,"depth":384,"text":101},{"id":113,"depth":379,"text":114,"children":398},[399,400,401,402,403],{"id":117,"depth":384,"text":118},{"id":124,"depth":384,"text":125},{"id":134,"depth":384,"text":135},{"id":141,"depth":384,"text":142},{"id":148,"depth":384,"text":149},{"id":155,"depth":379,"text":156,"children":405},[406,407,408,409,410,411],{"id":159,"depth":384,"text":160},{"id":170,"depth":384,"text":171},{"id":177,"depth":384,"text":178},{"id":184,"depth":384,"text":185},{"id":191,"depth":384,"text":192},{"id":198,"depth":384,"text":199},{"id":213,"depth":379,"text":214,"children":413},[414,415,416,417],{"id":217,"depth":384,"text":218},{"id":236,"depth":384,"text":237},{"id":243,"depth":384,"text":244},{"id":250,"depth":384,"text":251},{"id":261,"depth":379,"text":262,"children":419},[420,421,422,423],{"id":265,"depth":384,"text":266},{"id":272,"depth":384,"text":273},{"id":279,"depth":384,"text":280},{"id":286,"depth":384,"text":287},{"id":293,"depth":379,"text":294,"children":425},[426,427,428],{"id":297,"depth":384,"text":298},{"id":314,"depth":384,"text":315},{"id":329,"depth":384,"text":330},{"id":336,"depth":379,"text":337,"children":430},[431,432],{"id":340,"depth":384,"text":341},{"id":350,"depth":384,"text":351},{"id":361,"depth":379,"text":362,"children":434},[435],{"id":365,"depth":384,"text":366},"survey-basics","Survey Basics","2025-08-14T00:00:00Z","2025-07-15T00:00:00Z","Discover how to create an online survey using the best free and affordable tools you can find on the web. Step-by-step guide included!","md",[443,446,449,452,455,458],{"question":444,"answer":445},"How long should an online survey be?","Ideally under 10 minutes. Keep it short to avoid drop-offs.",{"question":447,"answer":448},"What are the best free survey tools?","Google Forms, Typeform (free tier), Microsoft Forms, and Bruma Surveys.",{"question":450,"answer":451},"How do I get more survey responses?","Use incentives, send at optimal times, keep surveys short, and write compelling invitation emails.",{"question":453,"answer":454},"Can I analyze survey results for free?","Yes! Tools like Google Forms and Bruma Surveys offer free analytics.",{"question":456,"answer":457},"What is skip logic in surveys?","Skip logic directs respondents to different questions based on previous answers, making surveys more relevant and engaging.",{"question":459,"answer":460},"Is Bruma Surveys suitable for small businesses?","Absolutely! Its free tier is perfect for small projects, and the premium plan is affordable for businesses with larger needs.","\u002Fimages\u002Fblog\u002Fhow-to-create-an-online-survey.png","https:\u002F\u002Fcdn.brumasurveys.com\u002Fanimated-images\u002Fhow-to-create-an-online-survey.mp4","en",{},true,"\u002Fblog\u002Fhow-to-create-an-online-survey",{"title":5,"description":440},{"loc":466},"blog\u002Fhow-to-create-an-online-survey","1YCeN-Yl801a6E5oLqQeh6TdHhIwG8yiPS3oem8iWgo",[472,478,484,489],{"title":473,"description":474,"image":475,"categoryText":476,"path":477},"Online Survey Psychology: How to Reduce Bias and Get Honest Responses","Explore the psychology behind online surveys and learn effective techniques to reduce bias and gather genuine responses from participants.","\u002Fimages\u002Fblog\u002Fonline-survey-psychology.png","Psychology","\u002Fblog\u002Fonline-survey-psychology-how-to-reduce-bias-and-get-honest-responses",{"title":479,"description":480,"image":481,"categoryText":482,"path":483},"10 Creative Ways to Use Online Surveys Beyond Customer Feedback","Explore innovative and strategic ways to use online surveys beyond customer feedback to drive growth, insight, and innovation.","\u002Fimages\u002Fblog\u002Fcreative-ways-to-use-online-surveys.png","Applications","\u002Fblog\u002Fcreative-ways-to-use-online-surveys-beyond-customer-feedback",{"title":485,"description":486,"image":487,"categoryText":482,"path":488},"10 Ways SaaS Companies Use Surveys to Boost Customer Retention","How SaaS Companies Use Surveys to Improve Customer Retention through feedback loops, churn analysis, and lifecycle strategies.","\u002Fimages\u002Fblog\u002Fhow-saas-companies-use-surveys-to-improve-customer-retention.png","\u002Fblog\u002Fhow-saas-companies-use-surveys-to-improve-customer-retention",{"title":490,"description":491,"image":492,"categoryText":493,"path":494},"Unlocking Growth: The Power of a Single NPS Survey Question","Discover how a single NPS survey question can drive customer loyalty, retention, and long-term business growth.","\u002Fimages\u002Fblog\u002Funlocking-growth-the-power-of-a-single-nps-survey-question.png","Analytics","\u002Fblog\u002Funlocking-growth-the-power-of-a-single-nps-survey-question",[496,500,504,509],{"name":476,"slug":497,"count":498,"image":499},"psychology",4,"\u002Fimages\u002Fblog\u002Fanonymous-vs-identifiable-surveys.png",{"name":501,"slug":502,"count":379,"image":503},"Distribution","distribution","\u002Fimages\u002Fblog\u002Femail-sms-or-in-app-best-channels-for-sending-your-surveys.png",{"name":505,"slug":506,"count":507,"image":508},"Design","design",9,"\u002Fimages\u002Fblog\u002Fbuzzfeed-style-surveys.png",{"name":510,"slug":511,"count":379,"image":512},"Timing","timing","\u002Fimages\u002Fblog\u002Fbest-days-and-times-to-send-online-surveys.png",1791973886864]